Top 10 Pet Supplies Trending in 2025 (and Where to Get Them Wholesale)

The pet industry is evolving at record speed. As we move through 2025, pet ownership is reaching new highs across the globe, with pet parents seeking products that go beyond the basics of food and shelter. Today’s consumers want enrichment, convenience, health benefits, and eco-friendly solutions—all wrapped in stylish, durable, and practical designs.

For retailers and online pet suppliers, staying ahead of these trends is critical. A strong pet store inventory filled with innovative, in-demand products can set your business apart and keep customers coming back. In this guide, we’ll walk through the top 10 pet supplies trending in 2025 and show you exactly where to source them wholesale for your shop.

Why Staying on Top of Pet Supply Trends Matters

Stocking the right mix of products isn’t just about keeping shelves full—it’s about anticipating customer needs. Pet parents today view their animals as family members, and that mindset drives demand for smarter, safer, and more engaging products.

When your inventory aligns with market trends, you gain:

• Faster sales turnover: Trend-driven products move off shelves quickly.
• Customer loyalty: Shoppers return when they know you stock what’s new.
• Stronger margins: Trending products often command higher prices.

By aligning with the latest pet product sourcing opportunities, you give your store an edge that competitors can’t match.

The Top 10 Pet Supplies of 2025

1. Silicone Dog Chew Toy (Carrot Squeaky Durable Play Toy)

Dogs love to chew—and pet parents are seeking safe, eco-friendly alternatives to traditional plastic toys. This carrot-shaped silicone chew toy combines durability with fun squeaky play.

Why it’s trending:

• Promotes dental health by encouraging natural chewing.
• Made from non-toxic silicone, safe for pets.
• Fun, vegetable-inspired design appeals to modern pet owners.

Perfect for: Pet stores targeting dog owners focused on enrichment and dental care.
Wholesale link: Silicone Dog Chew Toy

2. Pet Slow Feeder Toy Ball (Chewing Training Enrichment)

Fast eaters often struggle with bloating and digestive issues. The slow feeder toy ball solves this while keeping dogs entertained.

Why it’s trending:

• Combines mealtime with mental stimulation.
• Slows down eating, reducing health risks.
• Dual purpose: toy + feeding tool.

Perfect for: High-energy, food-driven dogs.
Wholesale link: Pet Slow Feeder Toy Ball

3. Portable Pet Bowl (Walking, Hiking, Travel)

With more pet parents traveling and exploring outdoors, portable hydration is a must.

Why it’s trending:

• Lightweight, foldable, and convenient for walks, hikes, or park visits.
• Keeps pets hydrated on the go.

Perfect for: Active pet owners, travelers, and city dwellers.
Wholesale link: Portable Pet Bowl

4. Interactive Yarn Mouse with Bell (Plush Cat Toy)

Cats are natural hunters, and toys that mimic prey are a guaranteed hit.

Why it’s trending:

• Plush material feels lifelike to cats.
• Bell adds auditory stimulation for extra engagement.
• Affordable and easy for retailers to stock in bulk.

Perfect for: Indoor cats needing enrichment.
Wholesale link: Interactive Yarn Mouse

5. Stainless Steel Pet Bowl with Rubber Base (S/M Sizes)

A classic product that never goes out of style—durable, hygienic, and practical.

Why it’s trending:

• Stainless steel resists bacteria and is easy to clean.
• Rubber base prevents spills and noise.
• Available in multiple sizes to fit all pets.

Perfect for: Multipet households and general inventory staples.
Wholesale link: Stainless Steel Pet Bowl

6. Squeaky Bottle Rubber Chew & Teething Ball

Puppies and strong chewers need more than plush toys—they need durability. This chew ball is built for them.

Why it’s trending:

• Combines squeaky fun with tough rubber construction.
• Soothes teething discomfort in puppies.
• Long-lasting compared to traditional toys.

Perfect for: Puppy owners and households with strong chewers.
Wholesale link: Rubber Chew Toy

7. Foldable 4-Wheel Pet Stroller with Sunshade

Pet strollers are no longer niche—they’re mainstream for urban pet parents.

Why it’s trending:

• Provides mobility for elderly or injured pets.
• Sunshade protects pets from harsh weather.
• Foldable design appeals to space-conscious buyers.

Perfect for: Owners of senior pets, small breeds, or pampered companions.
Wholesale link: Pet Stroller

8. Portable Paw Washer (Three-Color Grooming Tool)

Clean paws = clean homes. This portable washer is a simple solution for after walks.

Why it’s trending:

• Quickly removes dirt, mud, and debris.
• Portable design works for outdoor adventures.
• Available in multiple colors for style-conscious buyers.

Perfect for: Urban pet parents and households in rainy or muddy regions.
Wholesale link: Paw Washer

9. IQ Training Pet Food Feeding Snuffle Mat

Snuffle mats are part of the growing enrichment trend. They tap into pets’ natural foraging instincts.

Why it’s trending:

• Reduces boredom and anxiety.
• Encourages slow eating and mental exercise.
• Works for both dogs and cats.

Perfect for: Busy pet owners who want to keep pets occupied indoors.
Wholesale link: Snuffle Mat

10. Self-Cleaning Pet Brush (One-Click Hair Remover Comb)

Grooming is a necessity, and tools that save time are in demand.

Why it’s trending:

• One-click button removes collected fur instantly.
• Reduces shedding around the house.
• Gentle on both long and short-haired pets.

Perfect for: All pet owners, particularly those with high-shedding breeds.
Wholesale link: Pet Brush

Where to Source Trending Pet Supplies Wholesale

Finding the right supplier is just as important as choosing the right products. That’s where Petfairs comes in. As a global marketplace specializing in wholesale pet supplies, Petfairs connects retailers and resellers with trusted manufacturers offering competitive prices and low minimum order quantities.

Benefits of sourcing through Petfairs:

• Direct access to trending products listed above.
• Affordable wholesale pricing to maximize margins.
• Flexible order quantities suitable for small pet shops or large distributors.
• Fast logistics solutions for international buyers.

For anyone exploring online pet suppliers in 2025, platforms like Petfairs are the go-to solution for reliable pet product sourcing.

How to Choose the Right Mix for Your Store

Not every store needs all 10 products—but every retailer should carry a balanced selection. Here’s how to decide:

• Diversify: Stock a mix of toys, feeding solutions, grooming tools, and travel gear.
• Know your customers: Survey or track sales to see what resonates.
• Plan seasonally: Outdoor gear sells better in summer, while indoor toys spike in winter.
• Test and scale: Start with smaller wholesale orders, then reorder bestsellers quickly.

By fine-tuning your pet store inventory to match customer needs, you’ll maximize both satisfaction and profitability.

Final Thoughts

The pet industry in 2025 is all about smarter, safer, and more engaging solutions for furry companions. From interactive toys to grooming tools and travel essentials, the demand for high-quality wholesale pet supplies continues to rise.

If you’re ready to elevate your inventory with products that today’s pet parents are actively searching for, explore Petfairs’ catalog of online pet suppliers and start sourcing these bestsellers at wholesale prices.

Stay ahead of the trends, keep your customers happy, and watch your pet store thrive.